How Haphazard SEO Can Waste Your Time And Money ...

A lot of businesses nowadays are getting more and more conscious about the need to establish their presence online.? They are trying to break into the online market because popularity on the internet can be a great contributing factor to the success of many business endeavours nowadays. The number of clicks on the links leading to their pages and the number of visits that their stores enjoy can quickly translate to a sudden increase in sales and a steady following of avid customers.

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Store owners and entrepreneurs are actually spending time and allocating money just so they can have their own website. However, simply having a website does not automatically guarantee the growth of one business? popularity. People do not automatically know about your website, and the chances of them stumbling upon it are quite slim. People stumble upon sites when they read commercials about it or when these websites turn up on the results pages of search engines. Websites that are listed highest in the results pages are the ones that receive the most number of clicks. That is why one has to make sure that the website will rank high on these pages. Hence, Search Engine Optimization or SEO services have become wildly popular.

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In the beginning, SEO services have been quite effective in increasing the number of page views that particular websites will receive. The initial success of SEO activities while it was just starting can be attributed to the lack of regulation in the way search engines used to work.? Before, search engines did not care much about the quality of the content that one particular website has. It can contain a lot of junk articles that do not make sense, but the website can still be made to rank really high if the contents are peppered with the right keywords. Another way in which websites were made to rank was by spamming link building sites with links that direct to that particular page. Like in the first case mentioned above, the search engines do not really take into consideration whether or not the links lead to articles or web content that actually make sense.

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This has caused quite a lot of frustrations as SEO specialists became very well-versed in spamming websites and link building sites with links and nonsense articles that are laden with carefully-chosen keywords. More often than not, readers and consumers who would want to find quality products are prevented from finding the right products and services that they might want to avail because the determinant of one website?s popularity used to rest on how extensive the SEO plan for the particular website was laid out. Search engine owners and developers became very concerned with this trend. They have decided to take a stand against this practice. The recent innovations in search engine algorithms are now rendering the past SEO technique of spamming obsolete.

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For example, Google has recently released Google Penguin. This algorithm automatically blocks and ranks down websites that are considered to be link spammers. Gone were the days when building links was just as easy as pie. One has to work really hard to make legitimate links that lead to relevant and useful content. You should be wary of the people who would try to scam you into thinking that they can make the impossible happen. It can actually take days up to weeks just to build links the right and effective way. If someone is offering to do some link building for your website in exchange for an unbelievably low price, there is a really big chance that the person is lying to you.

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Another recent innovation by Google is Google Panda. If you remember those days wherein web content of most websites focused mainly on just random keywords that do not even seem to make a coherent sentence, you would be surprised at how effective this algorithm is in invalidating the keyword-peppering technique. Before, people were paid very low rates just so they can come up with articles that are poorly-written and that do not make any sense at all. The focus before was mainly on the quantity of the articles rather than the quality. Google Panda has changed that. Instead of focusing on the amount of keyword hits that a particular website has, this algorithm actually takes into consideration the feedback or the behaviour of the people who visit the website. If the people immediately leave the page after finding out that the content is useless, Google Panda remembers that. If your website is filled with nonsense articles, it will be ranked lower.

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On the dark side of SEO, a lot of specialists like to play it dirty. Black hat tactics used to be very effective too. Those who are not able to make their websites rank the highest used to find ways in which they can get rid of their competitors online.

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Social media has also been used as one of the tools that would increase the popularity of one?s business. However, not everyone is able to maintain several social media accounts. It can be very difficult to keep track, especially if there are quite a number of them. These social media sites are the ones that are often reached by the people. Those social media accounts that have been neglected most definitely left an impression on the people who came across them. They are left with the idea that the people who run the company are irresponsible and technically-challenged.

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Admit it. You might have enjoyed the benefits of the unregulated nature of search engines in the past. However, you should not keep on thinking that the dirty tactics and the useless things that you were involved in during the past would still work nowadays. The former glory of cheap SEO will never be restored. If you want to have quality SEO that really works, you have got to pay the right price.

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There are a lot of ways in which you can be assured that you will be able to avoid this situation, the most effective of which is to hire people who actually know how to do things right. You can now say goodbye to websites that look like they have been made by rookies who are just learning about the internet for the first time and to SEO tactics that have been rendered obsolete.

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The first thing that you should do is to hire someone to make your website for you. You should really take into consideration the person?s past works. You need to be able to make sure that he or she would be able to come up with websites that not only look good. You should make sure that the user experience would be quite pleasurable and nice so that your customers would keep coming back.

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Another person whom you should hire is a professional SEO consultant who is well-versed in today?s trends. That way, you would not have to resort to making use of out-dated SEO tactics and black hat activities just so you can have your website rank. Your SEO consultant would also be very helpful in advising what you need to do about your website. Whether it needs to be redesigned or you have to put more relevant content in it, your consultant will be able to tell you.

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Also, it would actually be better if you can hire an actual professional to write the articles for you. The people who come across your site will really appreciate that. They will find the content very useful and they will actually take what you have to say seriously. Not only will your web content make sense, but the search engines? algorithms would remember that your website is a reputable source. You should know that the reputation of a particular business has a lot of impact on the behaviour of consumers. More people will trust you and your business if you would be able to make sure that the contents of your website are of high quality and are relevant to the searches of your potential clients.

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It can be quite expensive to hire people just so you can have your website rank really high in the search results pages. Not all businesses have unlimited dollars to spend on whatever advertising technique that they might need to implement. Most of the businesses that get SEO services are those that are only starting in the industry. As such, they have a limited amount of resources and a limited amount of time as well. That is why you should make sure that the people or the SEO company that you are going to hire is really an expert. There are quite a lot of posers who are out there nowadays. It is important to be aware of the different scams that you might fall victim to. It is better to be knowledgeable about how SEO really works so that you would not be hoodwinked by amateurs who are just after your hard-earned money.

Source: http://www.heavenseo.com.sg/how-haphazard-seo-can-waste-your-time-and-money/

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