Microsoft Surface Prices - Business Insider

Microsoft announced the prices of its Surface tablet this morning.

The pricing is right in line with the iPad, with the cheapest Surface costing $499, and the most expensive Surface costing $699.

Really, the Surface is a better deal than the iPad because the $499 iPad is only 16 GB. The $499 Microsoft Surface is 32 GB. (From a consumer's perspective, we're not sure the storage differentiation matters. It's about price.)

There's a catch, though. The Touch Cover keyboard is $120. That's the fancy keyboard that Microsoft is heavily promoting in connection with the Surface. If you buy the keyboard, then the full price of the Surface comes to $618. An iPad with a cover costs $538.

There's two ways to look at this. On the one hand it's good because the basic pricing is right in line with the iPad. On the other hand, it's not a significant discount and so it's going to be hard to entice people to pick the Surface over the iPad. Especially since the iPad owns the market. Further, the keyboard makes it so expensive that people might end up skipping it.

Update: It looks like Microsoft screwed up and didn't want to reveal the pricing. The site that listed the prices is down now. Luckily we took screengrabs.

Source: http://www.businessinsider.com/microsoft-surface-prices-2012-10

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